Miller Lite partners with Fort Lauderdale Strikers
photo courtesy Jon van Woerden
Dollar Beer Night to take place April 26th from 5:30 to kick-off!
The Fort Lauderdale Strikers have partnered with Miller Lite as the official domestic beer. As part of the partnership, Miller Lite will be the exclusive domestic beer of the Strikers and will have pouring rights at the stadium.
“We’re thrilled to have a brand that is so involved in soccer, from the Gold Cup to so many of South Florida’s key soccer bars, now be a part of our family,” said Tom Mulroy, president of the Strikers. “They truly understand the passion of the fans and their love of the sport in a way that benefits not only their company, but the sport we all love.”
“Miller Time is all about bringing good friends together for great times over a beer, which is why partnering with the Fort Lauderdale Strikers is great. South Florida is very passionate about soccer and Miller Lite is excited to be there with the fans as they enjoy all Strikers games this season” Brian Reames Fields Marketing Manager MillerCoors.
In celebration of the partnership, the Strikers and Miller Lite will offer select nights to be Miller Lite Dollar Beer Nights. All guests, 21 and over, will be able to enjoy Miller Lite for just $1 from 5:30 to 7:30 pm. The first $1 beer night will take place on Saturday April, 26th, when the team takes on one of the NASL’s newcomers, Indy Eleven at 7:00 p.m. at Lockhart Stadium.
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company’s premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World’s Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.